Travel marketing services for hotels, stays and travel brands.

Beautiful destinations deserve beautiful content - but showing up consistently online takes time, strategy and a clear brand presence.

The Italia Guide offers social media management and content creation for boutique hotels, villas, restaurants, tourism businesses and travel brands wanting to attract more aligned guests and travellers.

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Why work with us?

Unlike traditional marketing agencies, we understand travel.

We know what travellers are searching for, what inspires them to book and the type of content they save, share and engage with when planning their next trip.

As both a travel content creator and marketing professional, the Italia Guides founder, Sofia, brings a unique combination of industry knowledge, content expertise and strategic marketing experience to every client partnership.

With more than 6 years of experience in digital marketing, Sofia and The Italia Guide team have worked across social media management, content creation, paid advertising, email marketing, website management and brand strategy for businesses across multiple industries.

Our services

  • For businesses looking for ongoing support and a consistent online presence.

    Services can include:

    • Content strategy

    • Monthly content calendars

    • Instagram management

    • TikTok management

    • Facebook management

    • Content scheduling

    • Caption writing

    • Hashtag and keyword research

    • Community management

    • Audience engagement

    • Monthly reporting and insights

  • Beautiful, professional content designed to showcase your destination, accommodation or experience.

    Content can include:

    • Photography

    • Reels

    • TikTok content

    • Short-form video

    • Drone footage (where available)

    • Story content

    • User-generated content style assets

    • Destination highlights

    • Hotel and accommodation showcases

    • Restaurant and food content

    Perfect for brands that need high-quality content but want to manage posting internally.

  • Designed specifically for:

    • Boutique hotels

    • Luxury villas

    • Holiday rentals

    • Resorts

    • Agriturismos

    • Glamping properties

    • Unique stays

    We help showcase not just your property, but the experience guests can expect before they arrive.

    From room tours and property highlights to destination-focused content and local recommendations, we create content that helps travellers imagine themselves staying with you.

  • For brands that want clear direction before committing to ongoing support.

    Includes:

    • Profile review

    • Content feedback

    • Bio and highlight suggestions

    • Content ideas

    • Practical improvement plan

  • We also work with tourism businesses and travel brands on:

    • Product launches

    • Campaign support

    • Destination marketing

    • Influencer-style collaborations

    • Press trips

    • Sponsored content

    • Travel guides

    • Blog content

    • Email campaigns

Let's Work Together